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Home Local News

IEMA Launches New Preparedness Radio Spots Featuring
Radio, TV Personality Steve Harvey

New Spots Highlight Importance of Emergency Supply
Kits

SPRINGFIELD – Illinois’ effort to promote individual
emergency preparedness is once again getting the star
treatment.  The Illinois Emergency Management Agency
(IEMA) today launched three new radio spots recorded
by TV and radio personality Steve Harvey.

The star of TV's ‘Steve Harvey Show,’ ‘Family Feud’
and the nationally syndicated daily radio show, ‘The
Steve Harvey Morning Show,’ is the latest celebrity
to lend his voice to IEMA's public education radio
campaign promoting emergency preparedness and the
state's Ready Illinois website,
www.ready.illinois.gov.

Harvey's spots will air in conjunction with previous
celebrity-driven campaigns including those with
actress Marion Ross (‘Happy Days’) and emergency
disaster planning for pets featuring legendary
Chicago radio personalities Larry Lujack and Tommy
Edwards.

“We’re very excited to have Steve Harvey lend his
talent to our latest preparedness spots,” said IEMA
Director Jonathon Monken.  “Having a well-known
celebrity like Steve in our radio spots helps our
message stand out.  We hope these new spots will spur
listeners to take actions to be better prepared.”

Harvey recorded one 30-second and two 60-second spots
that highlight items needed for a home preparedness
kit, such as a three-day supply of water and
non-perishable food, flashlight, weather radio, first
aid kit and extra batteries.

“The Illinois Broadcasters Association is so
appreciative for Steve Harvey’s generosity in lending
his talent to this important campaign,” said Dennis
Lyle, president and CEO of the Illinois Broadcasters
Association (IBA). “Now that Illinois is home for his
exciting new daily TV talk show ‘The Steve Harvey
Show,’ as well as for his daily ‘The Steve Harvey
Morning Show,’ he's the perfect celebrity to promote
emergency preparedness in his very own backyard."
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IBA Board Chairman Earl Jones, market manager for
Clear Channel Media-Chicago, first approached Harvey
with the idea of recording the preparedness spots.
Harvey's daily morning radio show ‘The Steve Harvey
Morning Show,’ airs on Clear Channel's V103 FM in
Chicago.

The new spots will begin airing soon on radio
airwaves throughout Illinois as part of IEMA’s
broadcast preparedness campaign, which is aired in
cooperation with the IBA Public Education Partnership
(PEP) program.  The spots will air on more than 200
Illinois radio stations.

All of the TV and radio spots in the state’s
preparedness campaign are available on the Ready
Illinois website at www.Ready.Illinois.gov.

 

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